Xerox’s product launch in Milan: bringing innovation to the stage

A day dedicated to what’s next

How do you introduce the next generation of technology to the people who matter most?

In June 2026, Xerox brought together 200 guests in Milan for a full-day event dedicated to presenting its latest innovations in printing technology and workplace solutions.

The goal was to showcase a new product lineup, bring its capabilities to life and give attendees an opportunity to explore what comes next for the brand.

A day combining presentations, live product showcases and conversations around innovation.

Bringing new technology into the spotlight

At the heart of the event was the presentation of Xerox’s latest product lineup, building on the company’s expertise in printers, multifunction devices and digital printing solutions.

The venue featured an auditorium with a dedicated stage and large screens, creating the setting for presentations, product introductions and audiovisual content.

The main stage gave Xerox the opportunity to share its vision and introduce the new solutions to an audience of 200 guests.

But the experience didn’t stop at the presentations.

Beyond the stage: discovering the products up close

Alongside the auditorium, a dedicated exhibition area gave guests the opportunity to explore the products beyond the screen.

The event combined the impact of a live presentation with a more personal product experience, creating space for discovery, questions and conversations.

Throughout the day, guests also came together over welcome coffee and a buffet lunch, with time to network and exchange ideas between sessions.

A balance of product discovery, content and human connection.

How we organised it

Always Friday organised the day in Milan: the venue with auditorium, stage and screens, the exhibition area, the welcome coffee and the buffet lunch.

A dedicated event manager coordinated venue, suppliers and logistics as a single point of contact, with one invoice at the end.

More than a product presentation

A successful product launch isn’t just about introducing new technology. It’s about helping people understand its value and creating excitement around what’s next.

For Xerox, bringing 200 guests together in Milan created an opportunity to put its latest innovations centre stage, connect with its audience and turn a product presentation into a shared experience.

Because even in a world driven by technology, the best connections still happen in person.