Field marketing events that meet buyers locally.
Breakfast briefings, workshops, customer meetups and local activations, planned end to end, with the audience too when you need it.
100+ companies · 600+ events · proposals in 24 hours
Field marketing, from invite to pipeline.
Field marketing events bring your brand to your buyers, city by city. Always Friday plans breakfast briefings, customer meetups, workshops and local activations end to end: venue, catering and AV, event landing page, invitations and reminders.
Need an audience? We run prospecting on your target accounts. On the day, check-in is synced with your guest list, and afterwards you get the attendee list and a report with cost per attendee and pipeline generated.
Everything a local event needs. One partner.
Local venues
Meeting rooms, restaurants and spaces close to your buyers.
Catering and AV
Breakfast, lunch or aperitivo, with screens and mics tested.
Invitations and registration
A branded event landing page, invites and reminders in one place.
Audience on request
Prospecting on your target accounts to fill the room.
Check-in on site
Fast check-in, synced live with your guest list.
Attendee lists and reports
Who came, cost per attendee and pipeline generated.
Everything a local event needs. One partner.
Local venues
Meeting rooms, restaurants and spaces close to your buyers.
Catering and AV
Breakfast, lunch or aperitivo, with screens and mics tested.
Invitations and registration
A branded event landing page, invites and reminders in one place.
Audience on request
Prospecting on your target accounts to fill the room.
Check-in on site
Fast check-in, synced live with your guest list.
Local events, real conversations.
Breakfast briefings
A short, focused morning session before the working day starts.
Customer meetups
An evening where customers and prospects meet your team and each other.
Workshops and demos
Hands-on sessions that show your product in action.
What else comes with it.
Local events, real conversations.
A short, focused morning session before the working day starts.
One morning, many meetings.
A starting point your event manager tailors to your audience and your city.
Prove what every event brings.
Attendance, cost per attendee and pipeline generated for every event, with the attendee list ready for your Sales team.
Explore the platform
From brief to pipeline, in four steps.
Brief
City, audience, format and the goal of the event.
Proposal
Venue, catering and AV side by side, within 24 hours.
Promote
Invitations, reminders and prospecting on request.
Meet and measure
Check-in on the day, then the report and attendee list.
From brief to pipeline, in four steps.
Brief
City, audience, format and the goal of the event.
Proposal
Venue, catering and AV side by side, within 24 hours.
Promote
Invitations, reminders and prospecting on request.
Meet and measure
Check-in on the day, then the report and attendee list.
One morning, many meetings.
A starting point your event manager tailors to your audience and your city.
- 08:30
Breakfast
Arrival, check-in and breakfast, with time to network.
- 09:15
Briefing
A short talk or panel on a topic your buyers care about.
- 10:30
Demos and 1:1s
Product demos and one-to-one meetings with your team.
Breakfast
Arrival, check-in and breakfast, with time to network.
Briefing
A short talk or panel on a topic your buyers care about.
Demos and 1:1s
Product demos and one-to-one meetings with your team.
Prove what every event brings.
Attendance, cost per attendee and pipeline generated for every event, with the attendee list ready for your Sales team.
- Attendance
- Pipeline generated
- Cost per attendee
- Attendee lists
Field marketing events, answered.
Can you promote the event for us?
Yes. Branded invitations and reminders, plus prospecting on your target accounts when you need an audience.
Do you provide reports after the event?
Yes. You get attendance, check-ins, contacts collected and results, ready to share with your team.
Can we connect it to our CRM?
Yes. On request we sync attendees and results with Salesforce, HubSpot or your CRM.
What is the minimum group size?
No minimum. Get in touch and we will work out the best solution for you together, budget included.
What is a field marketing event?
A local event, such as a business breakfast, a workshop or a client meetup, to present your brand to a selected audience in a specific city.
Which formats work best?
Business breakfasts, workshops with demos and evening meetups with clients and prospects: short formats that are easy to fit into a diary.
Organize your next event with Always Friday
Why teams choose Always Friday
Preferred rates, lower than booking direct, on every service- Tailored proposals within 24 hours of your brief
- Event websites, newsletters and attendee forms, all in one place
- One single invoice for the whole event