Lead generation events that fill your pipeline.
Give us your target. We plan the event, run the prospecting and bring your buyers into the room.
100+ companies · 600+ events · proposals in 24 hours
Event-led growth, from target list to pipeline.
Lead generation events are one of the fastest ways to meet buyers face to face. Tell us who you want in the room, by industry, company size, role and city, and Always Friday plans the event and fills it: prospecting on your target accounts, personalised invitations, confirmations and reminders.
On the day, your team hosts executive roundtables, panel discussions or VIP experiences, while we handle venue, catering and check-in. Afterwards you get the attendee list for your sales follow-up, so every event turns into pipeline.
Everything from target list to a full room.
It all starts with the event concept. We shape the theme and the agenda with you, because the event itself is the product: it is the reason a senior audience says yes to your invitation.
Event concept
A theme and a format built around what your buyers care about.
Agenda and speakers
Sessions, speakers and timings that make the invitation worth accepting.
Target definition
Industry, company size, roles and cities, agreed with your team.
Prospecting and outreach
We reach your target accounts with personalised invitations.
Confirmations and reminders
Every seat confirmed, with reminders so buyers show up.
Venue and experience
Private rooms and formats that make decision makers say yes.
Event landing page and check-in
A branded page, registration and check-in on the day.
Attendee list for sales
Who came, their company and role, ready for your follow-up.
Everything from target list to a full room.
It all starts with the event concept. We shape the theme and the agenda with you, because the event itself is the product: it is the reason a senior audience says yes.
Event concept
A theme and a format built around what your buyers care about.
Agenda and speakers
Sessions, speakers and timings that make the invitation worth accepting.
Target definition
Industry, company size, roles and cities, agreed with your team.
Prospecting and outreach
We reach your target accounts with personalised invitations.
Confirmations and reminders
Every seat confirmed, with reminders so buyers show up.
Venue and experience
Private rooms and formats that make decision makers say yes.
Event landing page and check-in
A branded page, registration and check-in on the day.
Small rooms, big conversations.
Executive roundtables
A focused discussion for 10 to 25 senior buyers, around a topic they care about.
Panel discussions
Industry voices on stage and your buyers in the room, with time to talk after.
VIP experiences
A unique experience that gives buyers a reason to say yes to your invitation.
What else comes with it.
Small rooms, big conversations.
A focused discussion for 10 to 25 senior buyers, around a topic they care about.
One evening, real conversations.
A starting point your event manager tailors to your audience and your goals.
From target accounts to confirmed seats.
We reach decision makers at your target accounts with personalised invitations, follow up with the ones who have not replied and confirm every seat before the day.
From target to pipeline, in four steps.
Share your target
Accounts, roles, industries and city, plus the goal of the event.
We plan the event
Format, venue and experience, in one proposal within 24 hours.
We bring the buyers
Prospecting, personalised invites, confirmations and reminders.
You meet them
Your team hosts. You get the attendee list for follow-up.
From target to pipeline, in four steps.
Share your target
Accounts, roles, industries and city, plus the goal of the event.
We plan the event
Format, venue and experience, in one proposal within 24 hours.
We bring the buyers
Prospecting, personalised invites, confirmations and reminders.
You meet them
Your team hosts. You get the attendee list for follow-up.
One evening, real conversations.
A starting point your event manager tailors to your audience and your goals.
- 18:30
Welcome
Arrival, check-in and drinks, with time to meet your guests.
- 19:15
Roundtable
A moderated discussion on a topic your buyers care about.
- 20:30
Dinner
A seated dinner, with your team placed next to key accounts.
Welcome
Arrival, check-in and drinks, with time to meet your guests.
Roundtable
A moderated discussion on a topic your buyers care about.
Dinner
A seated dinner, with your team placed next to key accounts.
From target accounts to confirmed seats.
We reach decision makers at your target accounts with personalised invitations, follow up with the ones who have not replied and confirm every seat before the day.
- Target accounts
- Follow-ups
- Personal invitations
- Confirmed seats
Lead generation events, answered.
How do you find the attendees?
We start from your ideal customer profile and target accounts, then run prospecting and personalised invitations to the decision makers you want in the room.
Do you guarantee attendance?
You only pay for qualified attendees who actually show up, so the risk of an empty room is not on you.
Who owns the attendee data?
You do. After the event you receive the attendee list with the data collected, in line with privacy consent.
Which markets and roles can you reach?
We work in London and across Europe, reaching senior roles such as CFOs, directors and heads of function. We define the target with you by industry, company size, role and city.
What is a lead generation event?
An event, such as a roundtable, a dinner or a panel, designed to meet selected prospects in person and create new business opportunities.
What formats work best for event-led growth?
Roundtables, private dinners and exclusive experiences: small formats that give decision-makers a good reason to come and time to talk.
Organize your next event with Always Friday
Why teams choose Always Friday
Preferred rates, lower than booking direct, on every service- Tailored proposals within 24 hours of your brief
- Event websites, newsletters and attendee forms, all in one place
- One single invoice for the whole event