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Always Friday
Roadshows & Event Series

Roadshows run as one programme.

Take the same event to five cities, or run a roundtable every month. One partner, one calendar and one playbook for every stop.

600+company events · 100+ companies

100+ companies · 600+ events · proposals in 24 hours

Breakfast briefing around a meeting table
Roadshow 2027 · 4 cities

CFO roundtables in Milan, Madrid, Paris and London, from March to April.

Roadshow 2027 · 4 cities
  • Venues booked in every city
  • Shared invite templates
  • One report per stop
  • WeTransfer
  • Dolce & Gabbana
  • Serenis
  • Bending Spoons
  • Casavo
  • Daikin
  • Hisense
  • Molteni&C
Trusted by 100+ companies
  • WeTransfer
  • Dolce & Gabbana
  • Serenis
  • Casavo
Event roadshows

Event roadshows and series, planned as one programme.

An event roadshow takes the same experience to several cities; an event series repeats it over time. Always Friday plans both as one programme, with venues and local vendors in every city, reusable event landing pages and invitations, and one calendar for every stop.

Your event manager keeps the standard the same everywhere, while prospecting on your target accounts can fill each room. After every stop you get a report with attendance, cost per attendee and pipeline, and one view of the whole programme.

What’s included

Every stop, one programme. One partner.

  • One programme calendar

    Every city and date in a single calendar, with status per stop.

  • Venues in every city

    From 10,000+ venues worldwide, picked for the same experience everywhere.

  • Reusable templates

    Event landing pages, invites and reminders built once and reused for each stop.

  • Local vendors and logistics

    Catering, AV and transfers arranged locally, on one invoice.

  • An audience in every city

    Prospecting and invitations on your target accounts, stop by stop.

  • Reports per stop

    Attendance, cost per attendee and pipeline, per city and overall.

What’s included

Every stop, one programme. One partner.

  • One programme calendar

    Every city and date in a single calendar, with status per stop.

  • Venues in every city

    From 10,000+ venues worldwide, picked for the same experience everywhere.

  • Reusable templates

    Event landing pages, invites and reminders built once and reused for each stop.

  • Local vendors and logistics

    Catering, AV and transfers arranged locally, on one invoice.

  • An audience in every city

    Prospecting and invitations on your target accounts, stop by stop.

Formats we plan

From city tours to monthly series.

  • Audience at a product launch keynote on stage

    Multi-city roadshows

    The same event in several cities, delivered to the same standard.

  • Executive roundtable in a private meeting room

    Roundtable series

    A recurring roundtable that builds a community of buyers over time.

  • Sales kickoff with stage presentations and networking

    Product tours

    A launch taken on the road, city by city.

What else comes with it.

  • From city tours to monthly series.

    The same event in several cities, delivered to the same standard.

  • Four cities, one playbook.

    A starting point your event manager tailors to your markets and your audience.

  • One calendar for every stop.

    See every city, date, venue and confirmation in one programme view, and compare results across stops.

    Explore the platform
How it works

From one plan to every stop.

  1. Plan the programme

    Cities, dates, audience and goals, agreed in one brief.

  2. Pick every stop

    Venues and vendors per city, in one proposal within 24 hours.

  3. Launch and reuse

    Pages and invites built once, adapted for each city.

  4. Measure each stop

    A report per stop and one view of the whole programme.

How it works

From one plan to every stop.

  1. Plan the programme

    Cities, dates, audience and goals, agreed in one brief.

  2. Pick every stop

    Venues and vendors per city, in one proposal within 24 hours.

  3. Launch and reuse

    Pages and invites built once, adapted for each city.

  4. Measure each stop

    A report per stop and one view of the whole programme.

Sample programme

Four cities, one playbook.

A starting point your event manager tailors to your markets and your audience.

  • Stop 1

    Milan

    Private dining room for 20 finance leaders, with a moderated roundtable.

  • Stop 2

    Madrid

    Same format on a rooftop terrace, with local speakers.

  • Stops 3 and 4

    Paris, London

    The playbook repeated, with results compared stop by stop.

  1. Milan

    Private dining room for 20 finance leaders, with a moderated roundtable.

  2. Madrid

    Same format on a rooftop terrace, with local speakers.

  3. Paris, London

    The playbook repeated, with results compared stop by stop.

Plan your roadshow
Event calendar and roadshows

One calendar for every stop.

See every city, date, venue and confirmation in one programme view, and compare results across stops.

  • Programme calendar
  • Shared templates
  • Status per stop
  • Reports per city
Good to know

Roadshows, answered.

  • Can you plan events in several countries?

    Yes. We plan across 10,000+ venues worldwide, with local vendors in every city and one invoice.

  • Can we reuse the same event landing page and invites?

    Yes. You create the template once and we adapt it for each stop, changing only city, date and venue.

  • Can you bring an audience in every city?

    Yes. For each stop we can also handle invitations and attendee selection with our lead generation service.

  • How early should we start planning?

    For a multi-city roadshow we recommend at least 2–3 months, to secure the best venues on every date.

  • What is an event roadshow?

    The same event repeated in several cities, with the same format, brand and quality at every stop.

  • Can you run a monthly event series?

    Yes. We plan the calendar, book the venues and manage invitations and guests for every date.

Get started

Organize your next event with Always Friday

Why teams choose Always Friday

  • Preferred rates, lower than booking direct, on every service
  • Tailored proposals within 24 hours of your brief
  • Event websites, newsletters and attendee forms, all in one place
  • One single invoice for the whole event

Tell us about your event

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